| 郑红月,诸佳珍,胡美君,等.基于需求驱动的中医药古籍校内传播的若干思考与实践——以浙江中医药大学图书馆为例[J].浙江中医药大学学报,2024,48(11):1384-1390. |
| 基于需求驱动的中医药古籍校内传播的若干思考与实践——以浙江中医药大学图书馆为例 |
| Some Thoughts and Practices on Demand-Driven School Dissemination of Ancient TCM Books: A Case Study of Zhejiang Chinese Medical University Libraries |
| DOI：10.16466/j.issn1005-5509.2024.11.007 |
| 中文关键词: 中医药古籍 需求驱动 传播策略 论文质量 期刊数量 科普平台 创新项目 传承发展 |
| 英文关键词: traditional Chinese medicine classics demand-driven communication strategies paper quality number of journals science popularization platforms innovative projects inheritance and development |
| 基金项目:国家中医药管理局中医药古籍挖掘和保护条件提升项目(532211A00302)；浙江省“十四五”研究生教学改革项目(531100G00807) |
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| 中文摘要: |
| [目的] 总结基于需求驱动的中医药古籍校内传播的成果、价值与优势。[方法] 通过文献研究、实证研究等方法，在检视当下古籍传播不足的基础上，阐述“需求”要素的决定性价值，并进一步从观念的植入、古籍阅读技术性困难的化解、古籍传播与教学科研接轨、平台建设4个方面介绍基于需求驱动的中医药古籍校内传播的相关实践。[结果] 基于供给驱动的传播存在着供给端热而需求端冷的问题，而且对精英群体的需求反馈相对淡漠，使传播方式低效。基于需求驱动的传播策略实施3年来，大学生医学文献年借阅量、师生发表古籍研究论文数量与质量增长势头强劲，图书馆古籍与相关科普平台建设迈上了新台阶。[结论] 通过对浙江中医药大学中医药古籍校内传播的个案研究，探索基于需求驱动的传播策略，赋予传播以内生的动力，体现其得天独厚的优势，从而切实提高传播效率。 |
| 英文摘要: |
| [Objective] To summarize the results， value and advantages of demand-driven school dissemination of ancient books of traditional Chinese medicine. [Methods] By employing methods such as literature research and empirical studies， this paper， on the basis of reviewing the deficiencies in the current dissemination of ancient books， emphasizes the decisive value of the “demand” factor and further introduces practical measures for on-campus dissemination of ancient medical texts based on a demand-driven approach. These measures include the implantation of concepts， resolution of technical difficulties in reading ancient books， proactive integration with teaching and research， and platform construction. [Results] The supply-driven dissemination， which has a problem that there is a heat supply side and cold demand side， is relatively indifferent to the needs of elite groups. And its communication mode is ultimately inefficient. After the implementation of the demand-driven dissemination strategy for three years， the annual borrowing volume of medical literature among college students， the number and quality of research papers published by teachers and students sharp have increased. Therefore， the construction of the library’s ancient books and related popular science platforms has reached a new level. [Conclusion] Through the case study of campus dissemination of ancient books in Zhejiang Chinese Medical University， explore the implementation of the demand-driven dissemination strategy， give the dissemination endogenous impetus， embodies its unique advantages， and effectively improves the communication efficiency. |
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