文章摘要
宓芬芳,张红霞,徐宁骏,等.以三伏贴为例探究中医药科普现状及其提升路径[J].浙江中医药大学学报,2024,48(3):373-378.
以三伏贴为例探究中医药科普现状及其提升路径
Taking Sanfu Herbal Patch as An Example to Explore Science Popularization Status of Traditional Chinese Medicine and Paths to Improvement
DOI:10.16466/j.issn1005-5509.2024.03.021
中文关键词: 中医药;三伏贴;科普;影响因素;提升路径  中医文化;健康素养;健康中国
英文关键词: traditional Chinese medicine  Sanfu herbal patch  science popularization  influential factors  paths to improvement  Chinese medical culture  health literacy  healthy China
基金项目:浙江省教育厅第一批省级课程思政教学研究项目(2021124);浙江中医药大学人文与管理学院科研计划项目(YB22002);浙江中医药大学教育教学改革重大招标项目(ZB23007)
作者单位
宓芬芳 浙江中医药大学 杭州 310053 
张红霞 浙江中医药大学 杭州 310053 
徐宁骏 浙江中医药大学 杭州 310053 
韩进 浙江中医药大学 杭州 310053 
梁泽华 浙江中医药大学 杭州 310053 
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中文摘要:
      [目的] 以三伏贴为例,调查居民中医药科普知识现状及其影响因素,为制定中医药科普宣教策略与方法提供科学建议。[方法] 采用网络调查问卷及Logistic回归分析法,研究居民对三伏贴的认知、行为、意愿及影响因素,探讨中医药科普的有效策略及方法。[结果] 居民对其治病类型的认知正确率分别为支气管炎或慢性阻塞性肺疾病(22.9%)、鼻炎(21.4%)、保健和增强免疫力(19.3%);对治疗方式的认知正确率分别为医保可报销(35.0%)和每疗程用药次数(20.3%);只有7.8%居民曾有治疗体验;获取知识途径单一,主要为口口相传(26.6%)和网络(22.6%)。治病类型认知正确率的最大促进因素为基础疾病患者,其比值比(odds ratio,OR)为2.44(P<0.05);治疗方式认知正确率的促进因素有女性(OR=1.70,P<0.01)和参保人员(OR=2.41,P<0.01)。居民知识需求率为71.7%,60岁及以上老年人为100%,国内外科普宣教认同率为78.2%和80.0%。[结论] 居民三伏贴科普知识及应用水平较低,但治疗意愿、知识需求及科普宣教认同率较高。建议加大特定疗法的微观宣教,以女性、基础病患者、参保居民与老年人为突破口,扩大科普宣教的受众人群,开拓多元化科普宣教路径,进行科普宣教的精准施策,从而提高居民健康素养,助力健康中国。
英文摘要:
      [Objective] To explore residents’ science popularization status of traditional Chinese medicine(TCM) and its influential factors, and provid scientific suggestions for the formulation of strategies and methods of TCM science popularization, taking Sanfu herbal patch(SHP) as an example. [Methods] Online questionnaires and Logistic regression analysis were applied to study residents’ cognition, behavior and willingness on SHP and its influential factors, and explor the effective strategies and methods of TCM science popularization. [Results] Residents’ cognitive accuracy rates of SHP’s efficacy in treating diseases were 22.9% for bronchitis or chronic obstructive pulmonary disease,21.4% for rhinitis,19.3% for health care and immunity enhancement, and those of treatment methods were 35.0% for the reimbursement by medical insurance and 20.3% for the number of medication per course. Only 7.8% of residents experienced the treatment. Ways of acquiring SHP knowledge were few, namely, personal communication(26.6%) and internet(22.6%). Patients with underlying diseases, with odds ratio(OR) of 2.44(P<0.05), were the most important factor promoting the cognitive accuracy of diseases that can be treated with SHP. Female(OR=1.70, P<0.01) and insured residents(OR=2.41, P<0.01) were factors that promoted the cognitive accuracy of treatment methods. The demand rate of knowledge was 71.7%, and that of the elderly was 100%; and approval rates of SHP science popularization at home and abroad were 78.2% and 80.0%. [Conclusion] Residents’ science knowledge and application level of SHP were low, but their passion to try, learn and communicate it was very high. Therefore, it was suggested to increase the micro education of specific TCM treatments, take female, patients with basic diseases, insured residents and the elderly as starting points, expanding the audience, create diversified paths, and improve the precise implementation of science popularization strategies, so as to improve the health literacy of residents and promote the development of?healthy?China.
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